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July 18, 2008

Should You Get A Merchant Account In A Sluggish Economy?

Filed under: General — admin @ 7:18 pm

As a small business owner in today’s difficult economy with rising gas prices and growing inflation, you may be wondering, “should I take the leap and get a merchant account or should I continue to accept cash and checks only?”

It is an important question to consider. One the one hand, you want to expand your customer base to those who only use or strictly prefer credit cards. On the other hand, you wonder if you will only be allowing the majority of your customers to pay with their card and thus cause you to pay expensive transaction fees that you otherwise wouldn’t have to. These types of accounts also increase your profitability by allowing you to accept payment out in the field with your customer thereby increasing your closure ration significantly.

It is true that credit card processing fees can be expensive. But I have found that the key is to find a cheap small business merchant account for those who are just getting started. Finding them cheap is not always easy. If you only accept a few transactions each day, accepting payment over your cell phone is simply the easiest and cheapest method. No expensive equipment is needed, no expensive monthly fees or monthly minimums. No annual fees and no early termination fees should you need to close your account within the first couple of years.

These types of accounts also give you the flexibility to accept payment from any location as long as you have cell phone reception.

In a down market you ultimately want to do whatever you can to increase your customer base. By starting to accept credit cards you are taking a solid step in the right direction and should no doubt make it easier for more customers to come your way.

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1 Comment »

  1. I’ve been reading along for a while now. I just wanted to drop you a comment to say keep up the good work.

    Comment by Eric Lee — July 18, 2008 @ 7:33 pm

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